Month: March 2010

The Conservative Party campaign

Conservative Party attacks PM in ad blitz

Russell Parsons

The Conservative Party is ramping up its campaign efforts with a series of posters attacking Prime Minister Gordon Brown, while Labour has taken the unusual step of asking supporters to create its new advertisement.

Eve

Can the alcohol industry truly tap into what women want?

Russell Parsons

The alcoholic drinks sector has traditionally been dominated by men. On and off trade, men have preoccupied the minds of innovators and marketers in the industry. However, it seems that drinks makers are waking up to the fact that there is an untapped opportunity to grow their business by serving female drinkers better.