IPC reviews niche and specialist titles
Rosie BakerIPC Media is starting a strategic review of its niche and specialist titles, which could see some titles sold.
Month: April 2010
Samaritans appoint TDA for DM ad work
Joe FernandezSamaritans has appointed TDA as its direct marketing agency after a three-way competitive pitch.
Virgin Media unveils HD TV ad push
Joe FernandezVirgin Media has unveiled its first High Definition (HD) TV advertising campaign.
WPP forecasts growth after marketers’ confidence returns
Russell ParsonsWPP, the marketing services group, has raised its full-year revenue forecast to 2% growth after reporting an upturn in client marketing spend in the first quarter.
C4’s Lygo departs ahead of Abraham’s arrival
Branwell JohnsonChannel 4 programming chief Kevin Lygo is to leave to join ITV ahead of the arrival of new Channel 4 chief executive David Abraham.
Morrisons lands first punch on Asda Price Guarantee
Rosie BakerMorrisons has launched a press campaign proving that its shopping basket is cheaper than Asda’s, despite the introduction of the Asda Price Guarantee this week.
Speyside Glenlivet unveils new ad campaign
Joe FernandezSpeyside Glenlivet, the Scottish natural mineral water brand owned by the Highland Spring Group, has unveiled a new advertising campaign featuring Scottish Michelin starred chef Martin Wishart.
Dogs Trust rolls out emotive DM push
Joe FernandezThe Dogs Trust is rolling out a direct mail campaign, designed to raise money to help pay for special Training and Behaviour Advisers (TBAs) at each of its centres.
Comet launches promotional campaign as Best Buy opens
Rosie BakerComet, the consumer electricals retailer, has launched a price promotion campaign timed to compete with the opening of Best Buy’s first UK store today (30 April).
Retailers launch Bank Holiday promotions
Rosie BakerRetailers including B&Q, House of Fraser and Superdrug are launching four-day price events and promotions to attract shoppers during the May Bank Holiday weekend.
Sky and Ofcom reach interim resolution on sports channel pay dispute
Joe FernandezBSkyB and Ofcom have reached an temporary agreement to settle the ongoing sports channel pricing dispute.
Apple iPad to be handled with care, publishers warned
Branwell JohnsonPPA: Magazine industry experts were warned today that while the Apple iPad may offer a host of publishing opportunities, these may come with strings attached.
Can small businesses punch above their weight online?
Marketing WeekAdam Boyden, president of Conduit, looks at how small businesses can utilise online as a powerful new business tool.
Will Google’s ad changes make all the difference?
Joe FernandezGoogle’s moves to make search marketing more accountable and regulated indicate a determination to help marketers take search marketing more seriously. Add in its decision to help those advertising agencies utilise search more by opening up its application programming interface (API), and it seems the search giant is determined to see digital revenues soar. But will it make a difference?
Is Asda’s big gambit just a stunt?
Rosie BakerAsda’s latest strategy to lure shoppers back through its doors with an “Asda Price Guarantee” has met with derision and labelled as a “stunt” by its rivals.