Chris Hill, digital manager at Emma’s Diary says: “Emma’s Diary delivers relevant and helpful information together with much needed advice for mums and mums-to-be from pregnancy confirmation right through to having the baby and then onto children up to 12 months old. Our aim is to always make sure that mums are aware of the initiatives, ideas and offers that are relevant and available to them.”
Physical copies of Emma’s Diary are presented by GPs at pregnancy confirmation, with sample packs of baby products available at Argos and Lloyd’s Pharmacy. The website attracted 250,000 registered users in March.
“Emma’s Diary knows what mums want, and mums want value, so we are very keen to put the right information in front of them, at the right time,” says Hill “BeforeIshop allows our mums to plan their weekly shop from the comfort of their own home, saving them both time and money when hitting the shops. The programme offers a variety of promotions and coupons, easily redeemed at the leading supermarkets, which is constantly being updated so that there is always something new for our mums to enjoy.”