Emma’s Diary links to pre-shopping network

Online pregnancy and parenting network Emma’s Diary is offering expectant mums and existing mothers promotional offers ahead of their shopping trips via beforeIshop. The pre-shopping network from Couponstar will allow the programme to offer printable grocery coupons online, as well as a range of other engagement tools.

Chris Hill, digital manager at Emma’s Diary says: “Emma’s Diary delivers relevant and helpful information together with much needed advice for mums and mums-to-be from pregnancy confirmation right through to having the baby and then onto children up to 12 months old. Our aim is to always make sure that mums are aware of the initiatives, ideas and offers that are relevant and available to them.”

Physical copies of Emma’s Diary are presented by GPs at pregnancy confirmation, with sample packs of baby products available at Argos and Lloyd’s Pharmacy. The website attracted 250,000 registered users in March.

“Emma’s Diary knows what mums want, and mums want value, so we are very keen to put the right information in front of them, at the right time,” says Hill “BeforeIshop allows  our mums to plan their weekly shop from the comfort of their own home, saving them both time and money when hitting the shops. The programme offers a variety of promotions and coupons, easily redeemed at the leading supermarkets, which is constantly being updated so that there is always something new for our mums to enjoy.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here