Former Bebo CEO Joanna Shields joins Facebook

Facebook has hired former Bebo CEO Joanna Shields as VP of sales and business development, EMEA.

Joanna Shields
Joanna Shields

Shields left Bebo last year where she had most recently been CEO as well as president of people platforms at AOL. She has since partnered with Shine Group CEO Elisabeth Murdoch to launch an online media content venture ( 17 September 2009). Before joining Bebo she was MD of strategic partnerships at Google.

“With its culture of authentic identity, Facebook is redefining marketing and transforming how businesses and consumers interact,” said Shields. “It’s a privilege to help lead this kind of change for Facebook in EMEA. I can’t think of a more important and interesting professional challenge.”

Facebook has also promoted former EMEA commercial director Blake Chandlee to the new role of VP of sales for emerging markets as the social network looks to expand its presence in Eastern Europe, Asia-Pacific and Latin America.

Chandlee said, “I’m pleased to be taking on the challenge of expanding Facebook’s sales channels to more countries. We’re already seeing tremendous interest from advertisers in Asia, Latin America and beyond, and expect these regions to play a significant role in our global sales strategy.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here