Nottingham Gateway Hotel launches contactless loyalty

With the launch of its “We Love to Reward You” programme, Nottingham Gateway Hotel has become the first UK hotel to operate a contactless smartcard.

Working with e-payment provider sQuid, the hotel is able to provide loyalty rewards to guests despite being a small independent.

Visitors to the hotel will be able to make contactless payments and receive rewards that can be redeemed at the hotel’s bar and restaurant. “Our loyalty scheme will not only appeal to new customers, but will also reward frequent customers,” say Mandy Goldsmith, general manager of the hotel. “Customers are provided with an online account where they can view their transactions, keep track of their loyalty funds and then top up their card online.”

The sQuid card has two “purses” – one for making payments and another for storing loyalty rewards. Nottingham Gateway is returning £1 out of every £5 spent to customers. The cards are being sold to guests for £5, with £10 of reward pre-loaded at sign-up.

“I am convinced the ‘We Love to Reward You’ Loyalty card will dramatically improve the way loyalty can work for our customers, allowing us to immediately reward customers for their custom,” says Goldsmith.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here