The tie-up will see the new Feel Good range in Orchid’s 289 bars, restaurants and pubs across the UK.
Feel Good Drinks already has on-trade presence with a 375ml juice range, but took the decision to develop a 275ml range after sharing ’consumer insights’ with Orchid Group that on-trade consumers are looking for ’something different to water or fruit juice, as well as wanting healthy alternatives to alcohol’, according to Feel Good managing director Dave Wallwork.
The new range will be packed in ’bespoke’ premium 275ml glass bottles to better communicate natural, premium ingredients. The packaging has been created by Turner Duckworth.
The range will be positioned as Orchid group’s ’leading juice drinks brand’ and will be sold alongside Orchid Group’s food offer, according to Orchid Group senior purchasing manager David Gwilliam.