Mastercard names Alfredo Gangotena chief marketing officer

MasterCard Worldwide has appointed Alfredo Gangotena as its chief marketing officer, effective immediately.

Gangotena most recently served as the global products and solutions lead for MasterCard in Europe and will now relocate from London to New York.

As CMO, Gangotena will have global responsibility for the company’s advertising, sponsorships, promotions, research, insights and digital marketing initiatives.

Gary Flood, president global products and solutions for MasterCard, says: “We are very pleased that we are able to leverage our in-house talent making Alfredo the next CMO for MasterCard. Since joining MasterCard in 2004, he has spent time in Europe and Asia Pacific, Middle East and Africa.

“His regional exposure adds significant value and will benefit our company as he leads our global marketing efforts. Additionally, Alfredo’s passion for marketing, experience with global brands, and knowledge of the payments industry will serve him well in his new position, and makes him the ideal candidate to take the MasterCard brand forward.”

Gangotena succeeds Lawrence Flanagan, who has decided to retire after 10 years as the company’s CMO, and 14 years with the company.

Flanagan oversaw the development and successful global evolution of MasterCard’s award-winning Priceless marketing platform, which can be seen today in more than 110 countries.

Gangotena was previously general manager, Continental Europe and general manager, Asia-Pacific, Middle-East and Africa.

He is a former CEO of Priceline.com in Asia/Pacific and has held senior management positions with other global companies, including: general manager, Europe, Procter & Gamble; president, Asia/Pacific, The Henkel Group; CEO, France, Universal Music-PolyGram; and The Walt Disney Company.

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