NME to relaunch as “heavyweight” music mag

NME, the IPC Media music magazine, is being relaunched with a new logo, design and editorial content.

NME
NME

It’s the first major development of NME under Krissi Murison, its first female editor.

The relaunch comes after the title saw circulation drop 20.6% year on year to 38,486, and fall 6% period on period in the last ABC figures in February.

To support the relaunch, NME is launching a print and online marketing campaign targeting 15-34 year old music fans across IPC brands including Nuts, Loaded, Uncut, Now, Look and Marie Claire as well as NME TV and NME Radio and The Independent, Time Out, and AMG Music Academy venues.

The magazine now includes new front section, featuring ’The Main Event’ an in-depth article which looks at the week’s most pressing music news story and weekly “Talking Head” comment pieces from musicians and NME writers, including Gavin Haynes, Luke Lewis and Emily MacKay.

New regular features “First Night, On The Road” and “In The Studio” are designed to demonstrate NME’s “unrivalled access” to bands.

NME has overhauled its “Radar” section with more new band news, live reports and regular columns from Tim Westwood, Simian Mobile Disco and Mary-Anne Hobbs.

The magazine is also including a “This Week In” section, which looks back at stories from NME’s archive.

The first issue, available tomorrow (7 April), features 10 different covers starring Jack White, Rihanna, Kasabian, Foals, MIA, Magnetic Man, Florence + the Machine, LCD Soundsystem, Laura Marling and Biffy Clyro.

Murison says that the aim is to be “much more mature and aspirational” and make it a “more opinionated, entertaining and heavyweight music magazine”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here