Jamie Oliver backs Sainsbury’s Sit Down Sunday campaign

Backed by Jamie Oliver and a host of other familiar faces, Sainsbury’s Magazine is launching a campaign to champion the importance of spending time eating round a table with friends and family on a Sunday.

Sainsbury's Magazine
Sainsbury’s Magazine

The magazine is launching its “Sit Down Sunday” campaign in the May issue following a recent survey that revealed that 51% of its readers often skip Sunday lunch and 14% rarely eat together as a family.

Jamie Oliver kicks off the campaign with a message stressing the importance of Sunday lunch as “catch-up” time as well as an opportunity to cook and eat together.

The 8-page special depicts the weekend eating habits of television, music, fashion and literary figures including novelist Alexander McCall-Smith and singer and television presenter Mica Paris.

Paris is photographed enjoying a glamorous family brunch with her daughters and friends.

McCall-Smith is shown having afternoon tea with friends and family at his home.

Sainsbury’s Magazine editor Helena Lang, says: “Modern families are under so much pressure it’s often hard to find the time to talk. A meal anchors the occasion – whether it’s an egg and bacon breakfast, tea and cake or roast with all the trimmings, it’s guaranteed to get those you love around the table.’

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here