Continental Airlines signs up to sponsor Hampton Court event

Continental Airlines is to be the lead sponsor for IMG’s 18th Hampton Court Palace Festival.

Hampton Court
Hampton Court

The Hampton Court Palace Festival will comprise 10 world-class concerts, beginning on Tuesday 8 June.

The airline says that the event “provides the perfect platform for the communication of the
“Continental experience”, with a particular focus on the London Heathrow to New York Newark route and the premium cabin BusinessFirst service

The partnership was brokered by the sponsorship team from Continental Airlines’ media agency, Starcom.

Mark Bergsrud, senior vice president of marketing programs, Continental Airlines says: “The historic grounds of Hampton Court offer the perfect stage to talk directly to our core customers about our extensive London Heathrow to New York service. This partnership also enables us to build upon our existing marketing platforms as well as showcase some of our latest enhancements of our product.”

Jayne Stephens, head of sponsorship at Starcom MediaVest Group says: “This partnership offers Continental the opportunity to demonstrate their commitment to UK cultural events and offers Continental a unique platform to deliver key messaging that focuses on little advantages making a big difference to a business audience. This is a theme that our planning teams will be bringing to life across a range of non traditional touchpoints in the coming months.”

Last year the airline sponsored the Tower Festival 2009.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here