Merrell unveils US National Parks promotion

Merrell, the leading outdoor footwear and apparel brand, is launching a nationwide promotional marketing campaign to support its newly secured status as official outdoor footwear and apparel partner of the US National Parks Foundation.

Merrell US National Parks promotion
Merrell US National Parks promotion

The activity, designed and executed by 3sixteen, will offer consumers the chance to win fantastic holidays to a range of US National Parks and will be supported by third party partnerships with brands Olympus and Garmin.

The campaign will be supported by PR implemented by Capitalize, which will include a media partnership with The Independent running throughout April.

The first part of Merrell’s initiative will begin in Blacks stores throughout the UK and includes the chance to win a family holiday to the Grand Canyon, with runners up receiving Olympus cameras.

Other mainstream outdoor retailers including Ellis Brigham, Go Outdoors, Nevisport and TISO, will run competitions with the chance to win an adventure holiday to Yosemite National Park and runners up will receive Garmin GPS systems.

In addition to the main promotion, retail point-of-sale featuring window displays and in-store advertising will support all in-store Merrell purchases. Customets will be rewarded with a free branded water bottle and the campaign across 200 UK retailers.

Merrell claims this is the first ever sports and lifestyle promotion to achieve the ISP seal.

Jonathan Pennington, UK marketing manager at Merrell, says: “Merrell’s partnership with US National Parks is a great fit for the brand as it provides an aspirational reason for consumers to ’Get Outside’ and encourages them to choose Merrell for their footwear and apparel needs – whether lifestyle beginners or performance based adventure seekers.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here