Sam 12 April test
This is an on demand test
Virgin Atlantic claims BA/AA alliance is not putting consumers first
Joe FernandezVirgin Atlantic has urged the European Commission not to grant anti-trust approval to the proposed anti-competitive alliance between British Airways and American Airlines because it “has yet to see any consumer benefits which have been identified that could justify the deal”.
Kingsmill partners with Britain’s Got Talent
Joe FernandezKingsmill has signed a partnership with ITV’s Britain’s Got Talent to launch an on-pack promotion offering consumers the chance to win a prizes, including tickets to the live show and live tour.
Carphone Warehouse bullish after revenue bump
Russell ParsonsCarphone Warehouse has posted a 3% rise in fourth quarter revenue and says it expects full-year profits to be ahead of its own expectations.
Main media budgets down as brands ponder economic recovery
Grace GollaschAs “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Asos reduces reliance on promotions as ‘transformation’ continues
Niamh CarrollDespite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
‘Loud and clear’: Why Puma is undergoing a marketing ‘transformation’ and targeting Gen Z
Molly InnesPuma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.