Appletiser to sponsor ITV’s Marco Pierre White show

ITV Commercial has signed soft drink brand Appletiser to be the official sponsor for ITV1’s new primetime show, Marco’s Kitchen Burnout.

Marco Pierre
Marco Pierre White: New show Kitchen Burnout provides Appletiser with the food link it was seeking

The programme, which starts tomorrow (16 April) is a seven-part entertainment series that sees Marco Pierre White set celebrities a series of tough cooking challenges.

Twelve celebrities will be cooking in a professional kitchen for diners all on their own for the very first time. They will be under Marco’s watchful eye and the pressure will be relentless from the start, claims ITV.

The sponsorship package, negotiated by ITV Commercial and Vizeum on behalf of Appletiser, includes broadcast and online.

Appletiser senior brand manager Andy Thompson says/ “Marco’s Kitchen Burnout is a perfect property for Appletiser to link to. We want to showcase how well the Appletiser family goes with food, and the reach that a major ITV1 show gives us will be the starting point of a big 2010 campaign for us.”

ITV Commercial sponsorship manager Kirsten Gillard adds: “This is the first time Appletiser has sponsored a show on ITV. Appletiser was looking to align itself with food-based programming and strengthen its association with meal times, and this new primetime show on ITV1 is the perfect platform from which to showcase its range, including the Pear and Fruit varieties”.

Brave will produce the sponsorship credits.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here