Asda reshuffle marks a retail turning point

New Asda CEO will be charged with the supermarket’s post-recession strategy.

Andy Bond
Bond: Part-time role at Asda

Asda CEO Andy Bond’s surprise departure could usher in a new era in the supermarket sector, according to analysts.
Bond is to step down as chief executive but will take the newly created part-time role of chairman of the Asda Executive Committee.

The news leaves three of the UK’s leading food retailers, Asda, Morrisons and Marks & Spencer, with new chief executives to lead them out of the recession.

Matthew Piner, retail analyst at Verdict Research, says: “Supermarkets have had one strategy for the recession and are now getting new people in place as they look for the next stage of growth. A new person, new ideas, new impetus.”

Piner adds that Bond’s exit is a surprise as it was presumed that he would be the one to lead Asda towards the new strategy outlined in February, but says the fact he is staying on as chairman suggests the decision came from him. Asda is due to outline a five-year strategy later this week.

Fraser McKevitt, retail analyst at Kantar Worldpanel, says: “It’s potentially an industry turning point. More so because falling inflation rates mean retailers will struggle to maintain growth and will potentially see less promotional activity.

“The big issue facing the new Asda CEO will be to decide whether to do something big with convenience stores or high street acquisitions or keep a focus on Every Day Low Prices above promotional activity.”

Asda has implied it will appoint a new CEO in the next few weeks and Piner believes the new post-holder is likely to come from within the Wal-Mart ranks.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here