Charities use round-Britain cycle tour to raise profiles

The Prostate Cancer Charity is supporting the launch of an annual fundraising bike ride in a bid to align the charity with cycling, in a similar way to how Cancer Research has aligned itself with running through Race for Life.

The Great Tour bike ride around the coast of mainland Britain aims to raise funds for charities, promote cultural Britain and develop a coastal cycle path.

The Prostate Cancer Charity hopes the event, which is being organised by sports marketing agency SweetSpot, will also raise awareness of prostate cancer and spread the messages of the charity.

The event will also support the grocery trade charity Caravan and hopes to develop partnerships with Help for Heroes and RNLI.

The tour starts and ends in Devon and will be led by Olympic champion Daley Thompson.

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