Liverpool sponsor in TV push

Standard Chartered will launch its first brand positioning television campaign for 40 years on 21 April.

The four television commercials, created by TBWA, aim to underline the bank’s commitment to customers, clients, sustainability and heritage.

The TV activity is the latest stage in its “Here for Good” campaign following print, digital and outdoor activity.

Susan Ho, head of group brand development at Standard Chartered, says the campaign aims to explain “who we are, who we were and who we want to be”.

She adds the bank hopes its four-year sponsorship of Liverpool Football Club, which starts in July, will boost awareness of the brand.
The sponsorship will be activated through customer promotions for its retail banking customers, hospitality and in-stadium activity.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here