Senior roles set for axe as Coca-Cola starts review

Coca-Cola Europe is undergoing a major business restructure, which could affect several senior marketing roles, as first revealed on MarketingWeek.co.uk.

The soft drinks giant has confirmed it is reviewing up to 150 jobs across the 38 countries in which Coca-Cola Europe operates as part of the restructure. It is understood that marketing positions will be included in the plans, which are subject to consultation with employees.

Dominique Reiniche, president of Coca-Cola Europe, says: “The changes we have announced will simplify the way we do business and make us more efficient by being faster to market and allowing us to increase the scale of our activities across Europe.”

In the UK, Coca-Cola has taken the wraps off new campaigns for Coke, Fanta and Oasis in the past week.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here