The “A voice from 2015” campaign, launches today (15 April) at 11 am with the strapline “5 More Years Hard Labour?”.
It comes on the same day that the leaders of the Labour, Liberal Democrat and Conservative parties enter into their first televised live debate.
The campaign intends to be a voice from the “dystopian” future in which Gordon Brown remains in power until 2015 with an online diary.
Real time posts from the Twitter profile “avoicefrom2015” will appear on Clear Channel Outdoor’s roadside digital LED network in London.
The project has been developed by a group of volunteers including copywriters, digital strategists, web designers, film makers and project managers from the creative industries led by Robin Wight, president of Engine. It will run until the General Election on 6 May.