Mary Portas and Save the Children open charity store

Save the Children has partnered with Mary Portas, Queen of Shops, to launch the first of several permanent designer charity shops to open in London.

Mary Portas and Save the Children
Mary Portas and Save the Children store

The “Living & Giving shop for Save the Children” in London’s Westbourne Grove follows the pop-up store that Portas opened in London’s Westfield shopping centre last year.

Save the Children is appealing to the fashion industry to donate press samples and end of season stock for the store launch next month. It is also encouraging local businesses to donate and asking the local community to get involved by volunteering in the shop.

The Westbourne Grove location was chosen for its fashion credentials and the store’s interior has been designed by Portas’s PR agency Yellow Door.

All money raised in the store will go to the charity.

Chris Coe, Save the Children’s retail director says: “The Westbourne Grove shop will mix designer fashion and lifestyle with local talent, whether it’s homemade jam or works of art.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here