Google revenue soars 25%

Google revenues increased 23% in Q1 this year as big brand advertisers turned to online to help them out of the recession.

The search giant saw revenues hit $6.77 billion for the three months to March 31, compared to $5.51 billion over the same period the year before.

Likewise, earnings were up 37% from $1.88bn to $2.49bn year-on-year.

Paid clicks across both Google.com and it’s AdSense network increased 15% year-on-year and 5% quarter-on-quarter, with average cost-per-clicks increasing by 7% on 2009.

However, despite the overall growth the international market remained flat. Non-US revenues were $3.58bn, representing 53% of total revenues – a 1% increase on Q1 2009.

The UK market, Google’s biggest single market outside of the North America, also remained flat. Google said UK revenues $842m, approximately 13% of total revenues – the same share as in Q1 2009.

Google CFO Patrick Pichette said the company’s overall improvement was due to advertisers understanding the benefits of Google’s plartforms.

“The healthy momentum from Q4 and the general economic recovery has simply continued, resulting in a very positive start to the New Year for us. Large advertisers have come back in force versus last year,” he said in a conference call.

“Going forward, we remain committed to heavy investment in innovation – both to spur future growth in our core and emerging businesses as well as to help build the future of the open web,” he added.

This story first appeared on newmediaage.co.uk

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