Louis Vuitton moves into hotel business

Louis Vuitton Moët Hennessy (LVMH), the luxury goods company, is entering the luxury hotel market.

Louis Vuitton Eva Hezigova Advert
Louis Vuitton Eva Hezigova Advert

The hotels will be branded Maisons Cheval Blanc, after the French ski resort opened by Group Arnault, which is owned by Bernard Arnault, LVMH’s executive chairman.

Initially the luxury brand will partner with Egypt’s Orascom Development Holdings to build two resorts in the Middle East.

Both resorts will open in 2012.

LVMH has created LVMH Hotel Management to oversee the luxury group’s activities in the luxury hotel sector and will control the concept, brand, and day-to-day operation of the resorts.

It says the sector is a “natural extension” of the LVMH brand.

LVMH says the extension into luxury hotels is in response to high demand from its clients and will “enable the LVMH group to maximise the value of its brands” and take advantage of “numerous synergies and to capitalise on the long term growth of the high-end luxury hotel industry.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here