The charity and music title are encouraging music fans to swap “old music for new music” by donating unwanted items from their music collection to Oxfam stores in exchange for a free copy of the newly launched magazine.
IPC Media says it is the first time a major publication has been given away free in partnership with a charity shop.
From today, fans can bring vinyl records, cassettes, and CDs into Oxfam stores and leave with a copy of the relaunched NME. All donations will then be sold in Oxfam stores to raise money.
Sarah Farquhar, head of retail at Oxfam, says: “Every Oxfam shop that sells music has its own unique stock. As everyone from DJs to vinyl aficionados knows, our shops are one of the best places on the high street to pick up hidden treasures.
“NME readers have been filling their record collections with bargains from our shops for years, helping us raise millions to fight poverty at the same time. It’ll be fascinating to see what music comes through the door this week.”
Oxfam has previously joined forces with The Arctic Monkeys to sell the band’s singles in-store to drive sales.
The new-look NME was revealed last week with a new logo, design, and editorial content.
It is the first major development of NME under Krissi Murison, its first female editor and comes after the title saw circulation drop 20.6% year on year to 38,486, and fall 6% period on period in the last ABC figures in February.