Oxfam appoints WPN to build supporter base

Oxfam has appointed Watson Phillips Norman (WPN) to handle integrated donor recruitment activity in the UK.

The agency will across on and offline channels with the aim of building he charity’s supporter base.

Andrew Barton, head of relationship marketing at Oxfam, says the agency will help it achieve its “ambitious plans for supporter acquisition”.

The recession has hit charitable donations. A September Charity Commission study found that 56% of charities have been affected by the recession, up from 52% at the start of 2009.

WPN will be working alongside Oxfam’s media agency Zenith and online agency, Cheeze. RKCR will continue to act as Oxfam’s overall brand agency.

Oxfam has launched several joint fundraising initiatives in the past year. It introduced CompareforGood.com, a comparison site that donates two-thirds of its revenue to the charity with entrepreneur Ivan Massow in February.

The charity also agreed a deal with indie rockers the Arctic Monkeys last August to sell the band’s then new single in its stores.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here