GSK reviews media accounts

GlaxoSmithKline (GSK) the owner of brands including Beechams and Lucozade, is reviewing its media planning and buying accounts.

GSK brands
GSK brands

The consumer healthcare and pharmaceutical company says the review aims to help the business deliver world-leading effectiveness and efficiency in “selected key markets” around the world.

The account is estimated to be worth £100m.

Heribert Voss, vice president of global efficiencies and simplification at GSK Consumer Healthcare says: “We have developed a number of initiatives to ensure our business is best-positioned for future growth.”

“GSK is a leading global media spender that continues to increase its investments in media. This initiative will ensure GSK is also world-leading in media effectiveness and efficiency with a highly effective balance of excellence in strategic planning and executional creativity, combined with a very competitive cost base.”

The UK account is currently held by WPP-owned MediaCom.

GSK expects to announce the successful agency or roster of agencies in mid-2010.

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