Halfords ad account up for grabs

Car accessory retailer Halfords is running a pitch for the advertising business for the recently acquired Nationwide Autocentres, which it will rebrand as Halfords Autocentres.

Halfords
Halfords

The pitch for the rebrand and launch of the 224 existing outlets and plans to open a further 200 branches, is being overseen by The Observatory. Halfords bought Nationwide Autocentres in February and said it hoped to create 1,000 new jobs as part of the expansion.

It is thought that M&C Saatchi’s grip on the Halfords accessory shops retail account is unaffected. Earlier this year there was some speculation that Halford’s was planning to also acquire arts and craft specialist HobbyCraft in a bid to complement its exisiting retail business.

This story first appeared on pitch

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here