Metro partners with ITV to push ITV1 HD

Metro, the UK’s national freesheet has struck a partnership with ITV to promote its new ITV1 HD Channel using an eight page glossy gatefold in 200,000 copies of its London edition.

The newspaper says the move is a “media first” with 50,000 copies of the glossy gatefold inserted into Metro each day and distributed at different London stations next week.

The campaign sees Metro as the only national newspaper to run the activity, with the creative also running in newspaper supplements and magazines.

The campaign, planned by Mindshare and designed by Bartle Bogle Hegarty, will run from today (19 April) to 22 April.  The creative features four pages of images of a selection of ITV talent, including Holly Willoughby, Amanda Holden and Dermot O’Leary.  

The other four pages feature details of the launch of the new ITV 1 HD Channel along with the phrase ‘The Brighter Side Just Got Brighter’.The aim of the campaign is to raise awareness of the launch of the new HD channel and forms part of ITV’s continued branding campaign to position itself as ‘The Brighter Side’.

Grant Woodthorpe, executive director of sales at Metro says: “We are delighted to be working with ITV as part of this high profile campaign, particularly as it is a media first for Metro.  It is a great piece of creative and will really grab the attention of our urbanite readers as they spot the many recognisable faces of ITV talent.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here