He takes up the responsibilities left vacant by Nigel Marson, who departed from the company at the end of last year. MacLeod comes to the job as TfL takes ownership of the Oyster Card brand.
It bought the rights for the Oyster Card brand for £1m from Transys earlier this month. The transport body will now be able to further explore uses for the pre-pay travel smartcard.
MacLeod was recruited to TfL in 2006 and is a former marketing director of Papa John’s. He also has agency experience as a former chief executive of CDP and managing partner at McCann Erickson.
He steps up from the role of head of group marketing and communications.
Transys always intended to extend the Oyster brand into new categories through product launches and partnerships, and trials have been conducted with bank cards and mobile phones.