Land Registry looks to ramp up marketing to boost customer service

Land Registry, the body that records property and land deals, is looking to ramp up its marketing expertise in a bid to become a more a “customer focussed” business.

Land Registry
Land Registry

The body is looking to appoint a consortium or single supplier to provide a range of marketing services to support its in-house marketing team for the next three years.

The Land Registry has been looking to improve ease-of-use of its services. It is currently consulting on plans to allow electronic transfers. The registry also launched a public information campaign in January to encourage farmers to secure land ownership.

Michele Bennett, head of marketing services at the Land Registry, says the support will help provide “more expert support in specialist areas, ultimately providing more flexibility of resource.”

The registry is looking for agencies to provide services in areas including brand strategy, direct marketing, digital media and media planning and buying.

The Registry appointed Marco Pierleoni as its new chief land registrar and chief executive after Peter Collis announced in January he was to step down after ten years.

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