The acquisition is part of Nunwood’s strategy to strengthen its consultative and activation services.
David Conway will become a strategy director responsible for developing the consultancy’s customer experience management service and expanding its scope to global HR and board-level leaders. He will aim to help brands link employee culture to revenue-enhancing customer experiences.
He will also join the Nunwood Board.
The two businesses will merge and Nunwood will take over several of The David Conway Consultancy’s clients.
The company’s new strapline is “Insight, Analytics, Activation” proposition.
Nunwood CEO Clare Bruce, says: “Whilst the research industry can be very good at delivering genuine insight, it often fails to turn that insight into actionable solutions. We want to answer the ’so what, why and what next?’ for our clients, redefining the current, outdated industry model to deliver commercial advice, clear direction and better links to profitable action.”