Best Buy supports first UK store with local campaign

Best Buy, the US consumer electronics retailer, is launching a localised campaign to support the opening of its first UK store.

The 52,000sq ft store opens in Thurrock, Essex on Friday 30 April to take advantage of the May Bank Holiday.

Best Buy marketing director Kevin Styles says: “The [Thurrock] marketing campaign will feel like a national launch in a local area.”

The campaign will be a combination of traditional and digital activity including outdoor, radio, press, direct mail, print as well as digital and social media, developed to build brand recognition and promote its value and service.

The store will open with a “four day launch festival” which Styles says will showcase the best in technology, entertainment and offer customers “phenomenal value”.

Best Buy works with advertising agency CHI & Partners and WPP owned DM and digital agency Wunderman and Freud Communications.

Last week, Best Buy announced a deal with Virgin Media to provide customers with Virgin Media products and services.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here