Best Buy supports first UK store with local campaign

Best Buy, the US consumer electronics retailer, is launching a localised campaign to support the opening of its first UK store.

The 52,000sq ft store opens in Thurrock, Essex on Friday 30 April to take advantage of the May Bank Holiday.

Best Buy marketing director Kevin Styles says: “The [Thurrock] marketing campaign will feel like a national launch in a local area.”

The campaign will be a combination of traditional and digital activity including outdoor, radio, press, direct mail, print as well as digital and social media, developed to build brand recognition and promote its value and service.

The store will open with a “four day launch festival” which Styles says will showcase the best in technology, entertainment and offer customers “phenomenal value”.

Best Buy works with advertising agency CHI & Partners and WPP owned DM and digital agency Wunderman and Freud Communications.

Last week, Best Buy announced a deal with Virgin Media to provide customers with Virgin Media products and services.

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