Kelly Brook “nurses” Terry Venables, Graham Taylor, Kenny Dalglish in Sony ad

World Cup Sponsor Sony has recruited a squad of former football stars to appear in an entertaining ad set in a “retirement home” for football managers being “nursed” by Kelly Brook.

The ad, was created by HS&P, which handles relationship marketing for Sony but won the brief for the ad in a process led by Sony marketer Matt Coombe. It will break during the run-up to the World Cup is for Sony’s new flatscreen television and former England star Stuart Pearce is seen delivering a set to the “retirement home” in time for the opening game. Former England managers Terry Venables and Graham Taylor appear in the ad, as does Scotland star Kenny Dalglish. It is thought a look-a-like of Sven Goran Eriksson attempts to chat up Kelly Brook and a look-a-like of Steve McClaren appears in his famous “umbrella” pose. .

Last week Anomaly unveiled its first advertisements for Sony Europe since it won the £50m account from Fallon last year. The brand campaign centres on two main executions; one ad featuring children performing in a rock concert setting and and another with children appearing as if playing in a World Cup football match. A digital campaign supports the television ads.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here