LG unveils “biggest ever” ad campaign

LG Electronics is launching a multi-million pound marketing and consumer education drive focused on building its “Life’s Good” proposition.

The campaign aims to make technology more accessible to consumers and communicate how consumer’s lives are enriched by breakthrough technology.

The fully-integrated campaign, created by Y&R, Mindshare and LG One, will feature in print ads, TV commercials, media partnerships with LBC, Absolute Radio and The Guardian, full PR support and a social marketing campaign, including the ’Life’s Good’ blog.

The TV ads will promote the Infinia range of LCD’s with their Full LED technology, which are also 3D-ready, and the integrated marketing approach will complement this.

LG says it will use this campaign to cement its position as “a true consumer technology and electronics brand by featuring its key products for 2010
“LG is committed to offering their customer the very best in technological innovation but this latest campaign goes beyond simply communicating that’ says Paul Meadows, head of brand, LG Electronics UK.

“It’s about LG taking on the role of helping consumers better understand the ins and outs of the technology in their lives. We’re truly passionate about being the human face of technology,” he adds.

LG’s strategy includes plans to offer a broad range of TVs across, LCD/LED and plasma as well as Blu-Ray players and what LG claims are the world’s first Full HD 3D projectors.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here