Honda brings back “Impossible Dream” ad

Honda is to re-launch an “enhanced and extended version” of its ’Impossible Dream’ television advert which features past and present Honda products.

 Honda Impossible Dream television advert
Honda Impossible Dream television advert

The ad, which first aired in 2005, will break today (26 April) in the Netherlands, and will continue to roll out across 28 other markets throughout Europe, including the UK, throughout the year. Wieden & Kennedy created the ad.

Honda says “Impossible Dream” has been reinvented and augmented to help establish a consistent tone of voice for Honda across Europe. It aims to represent the company’s unique philosophy.

Ian Armstrong, Honda’s manager of communications, says: ’Honda is embarking on a journey to create a greater, consistent understanding of the brand across Europe, and ’Impossible Dream’ is a fantastic opportunity to showcase both historic and future products in a film that truly generates a strong reaction from everyone who sees it.”

The new ad will feature ’the future’ of the brand, including the hydrogen fuel cell car FCX Clarity, its hybrid coupe CR-Z, Asimo, the humanoid robot and the HondaJet.

It will again be soundtracked by the Andy Williams track ’Impossible Dream’ in its entirety.

Armstrong was recently promoted to his role at Honda Motors Europe, along with Tom Gardner, head of marketing for cars.

Honda Motors Europe recently appointed Starcom to handle its €150m (£130m) pan-European consolidated media planning and buying assignment and is running a crowd-sourcing project called ’Live Every Litre’.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here