Peppa Pig withdraws from Labour Party event

TV character Peppa Pig, which helps promotes the govt-funded Sure Start children’s centres has pulled out of a Labour Party election event. E1 Entertainment, the company which licenses the character has decided not to make an appearance at a children’s centre later as part of Labour’s launch of their manifesto for families.

Peppa Pig
Peppa Pig

In a news release earlier, Labour had said it was delighted that Peppa Pig had accepted the party’s invitation to join Work and Pensions Secretary Yvette Cooper and Cabinet Office minister Tessa Jowell on a visit to a children’s centre to highlight Labour’s policies to support families.

The British cartoon series, which follows the pig, her family and friends, is broadcast on channel Five.

This story first appeared on pitch

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