Best Buy reveals opening weekend deals

Best Buy has revealed the details of many of the promotions and activities it will be offering during its four-day opening weekend festival this Bank Holiday weekend.

The US electricals giant has pledged that it will give customers their money back on any TV over £499 bought before 5 June if England wins the World Cup final.

Offers include saving £300 on Samsung’s current 32” LED HD TV, which will be on sale at £399.99.

The store will be the first place UK customers can see all four manufacturers of 3D TV; Samsung, LG, Panasonic and Sony, for sale under one roof.

Each of the four days will follow a different theme, allowing customers to experience a range of activities in an entertainment dome Best Buy has constructed outside the store.

Friday will have a “festival feel” with entertainers including face-painters and breakdancers. Saturday will be music-themed with an Ion Discover DJ mixing session and a chance to win Dr Dre signed Monster headphones between 8am and 9pm.

Saturday will celebrate the release of James Cameron’s Avatar on Blu-ray and DVD while Sunday will be devoted to Nintendo gaming experiences.

There will also be competitions running throughout the weekend for customers to win DVDs, gig tickets and smartphone prizes.

In addition to a partnership with Virgin Media, Best Buy has also teamed up with Sky to make its products and services available in store.

A guide to the deals and offers will be available in stores and online.

Best Buy revealed it’s Bank Holiday marketing push earlier this week. As part of its launch weekend marketing, Best Buy has launched an aggressive national press campaign targeting its biggest UK rival Currys.

The ads attack Currys for cutting the prices in its Thurrock store to directly rival Best Buy prices in the store, which opens in Thurrock on Friday (30 April), but not in stores elsewhere in the UK.

Best Buy encourages shoppers to go to local branches of Currys and demand the same price.

The store in Thurrock, Essex opens on Friday 30 April at 7am.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here