Grey London wins Ginsters business

Ginsters has appointed Grey London to its £2m advertising business for the Cornnwall-based pie and pastry company following a competitive pitch.

Incumbent Bartle Bogle Hegarty, which has handled the account since 1999, decided not to repitch.

Grey has been tasked to change the consumer perception of the brand, away from its laddish snack image. The brief was to widen the appeal of Ginsters to families and target mothers in particular.

The brand is remembered for its radio campaign “India, Italy Mexico” voiced by the comedian Justin Lee Collins. The campaign was created by BBH.

Linda Evans, sales and marketing director for Ginsters comments: “We are delighted to be working with Grey London. They demonstrated a deep and thorough understanding of the brand and category and developed a really strong creative vision that will take the Ginsters brand forward.”

Chris Hirst, CEO for Grey London comments: “As one of the nation’s favourite brands Ginsters has a great legacy and a rich creative past and we are very excited to be part of its future.”

This story first appeared on pitch and was updated by Marketing Week

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here