Grey London wins Ginsters business
Louise JackGinsters has appointed Grey London to its £2m advertising business for the Cornnwall-based pie and pastry company following a competitive pitch.
Month: April 2010
DIY market research
Marketing WeekDemocratising or demonising research, asks Richard Thornton managing director at Cint UK.
Week 22: Health, wealth and well-being
Marketing WeekAs polling day approaches well-being is on the decline, says Doug Edmonds, managing director of 2CV
IHG readies £65m Holiday Inn relaunch campaign
Russell ParsonsIntercontinental Hotels Group (IHG) is to launch a £65m global campaign to support the relaunch of its Holiday Inn brands.
Sky HD bump boosts profit
Russell ParsonsBSkyB says pre-tax profit almost doubled in the nine months to the end of March, driven by a 76% bump in takeup of its high definition television service.
Morrisons slams Asda’s price guarantee “stunt”
Rosie BakerAsda’s latest strategy to lure shoppers back through its doors with a “Price Guarantee” has been slammed as a “stunt” by rival Morrisons.
Barclaycard inks Wembley Arena naming rights deal
Russell ParsonsBarclaycard has continued to build its music-based sponsorship portfolio by becoming the title sponsor of London’s Wembley Arena.
Former Unilever CMO Simon Clift joins Engine board
Russell ParsonsFormer Unilever global chief marketing officer Simon Clift has joined the board of agency network Engine as a non-executive director.
Where dreams of global goals are made…
Jo RobertsThe FIFA World Cup is about to kick off in South Africa and official sponsors and partners are lining up to exploit its global opportunities. Brands are turning to six strategies to reap the benefits of match fever.
Television wins the World Cup coverage battle
Lou CooperMedia analysts may be calling it the first digital World Cup, but research by Nielsen suggests that live TV broadcasts will be the weapon of choice for football fans hunting the big game in South Africa this summer.
Yahoo! says personalisation is the key
Rosie BakerYahoo! CEO Carol Bartz says innovation, personalisation and video content remain at the heart of the company’s ongoing strategy to be at the centre of online lives.
Comedian Hugh Dennis launches ad agency
Marketing WeekComedian Hugh Dennis has founded an advertising agency aimed exclusively at charity and not-for-profit organisations. The former Unilever marketer says The Help Agency will halve its profits with clients.
Can Organic revive consumer interest?
David BurrowsWith the latest sales figures revealing a 13% slump, the pressure has intensified on a unique marketing campaign to revive the organic sector.
Pepsi Max launches online campaign to revive young men’s lives
Charlottle McElenyPepsi Max has launched an online video competition across social media sites, offering groups of men the chance to “live their lives to the max”.
Hulu scraps plans to launch in UK
Jessica DaviesHulu has axed plans to launch its online TV service in the UK after talks with the major British broadcasters collapsed, according to a report in The Telegraph.