Yahoo wins online rights to Premier League highlights
Suzanne BearneYahoo has won the exclusive UK rights to show highlights of the English Premier League online for the next three seasons (2010-13).
Month: April 2010
Apparel brands need to sharpen up their web presence
Marketing WeekMartin McNulty, Client Services Director, Forward3D, explains why ecommerce means so much more than just a website for apparel brands
Virgin Media sees subscriptions soar thanks to £41m ad spend
Joe FernandezVirgin Media says it has added a net total of 38,300 new households to its cable subscription base in the first quarter of the year, boosted by its £41m marketing spend.
Asda seeks to boost growth with price guarantee
Branwell JohnsonAsda is launching an “Asda Price Guarantee” as a shift in strategy backed by a television and press advertising campaign.
Drinks firms more alert to responsible marketing
Russell ParsonsAlcohol industry body The Portman Group says that drinks producers are becoming more aware of the importance of socially responsible marketing after reporting a 40% jump in requests for advice last year.
Man U sponsors tight-lipped on fans call for help to oust Glazers
Russell ParsonsSponsors of Manchester United are remaining tight-lipped after fans called on its corporate partners to force a change of ownership.
Cadbury loses its strategic clout to Kraft’s European HQ
Joe FernandezCadbury’s marketing will remain in the UK, but Kraft officials in Europe will handle strategic decisions, Marketing Week has learnt.
Regional strategies look set to lose out in push to go global
Joe FernandezAccording to a paper by researcher Forrester, 75% of marketing leaders expect to reorganise their operations by the end of 2011.
Sony Ericsson and The Sun score Dream Team tie-up deal
Branwell JohnsonNews International is teaming up with Sony Ericsson, the official mobile partner of the FIFA 2010 World Cup, to launch an online game under the banner The Sun World Cup Dream Team.
Coca-Cola scraps post of GB marketing chief in reshuffle
Joe FernandezCoca-Cola Europe has decided to scrap the role of GB marketing director and consolidate its ten European business units into four.
British Gas ad rapped by ASA
Rosie BakerA British Gas advert has been banned for misleading customers about the availability of same-day call-outs from its service team during the Christmas period.
High caffeine drinks must carry warning labels says BSDA
Joe FernandezHigh Caffeine content drinks must carry a warning on their labels and cannot market to children, The British Soft Drinks Association (BSDA) has ruled in its latest code of practice.
Xbox Europe marketing boss Gosen steps down
Louise JackXbox Europe vice-president of marketing David Gosen is to leave the business after two years in the job to explore “new opportunities”.
Waitrose growth soars as shoppers turn to premium
Rosie BakerShoppers are ditching discounts in favour of premium as confidence returns, according to the latest supermarket share data from Kantar Worldpanel.
Understanding the shopper’s emotional journey
Marketing WeekWendy Lanchin, planning and strategy director at The Marketing Store explains how retailers and brands need to understanding the shopper’s emotional journey.