Coca-Cola Europe has decided to scrap the GB marketing director role and has opted to consolidate its ten existing European business units into four, MarketingWeek.co.uk can exclusively reveal.
Clive Humby, co-founder of dunnhumby, talks about the need to continually develop its technology and techniques to further advance loyalty and personalisation.
A round up of the retail stories in the papers this week… Tesco, Best Buy, Apple, M&S, Argos
The long, long awaited opening of Best Buy in the UK has finally arrived to shake up the consumer electronics retail market and bring some fresh thinking in the shape of its blue and yellow “Big Box” outlets.
Richard Tolley, the high profile former group marketing director at Dairy Crest, has emerged as the new interim marketing director at Yorkshire Tea.
Yesterday US retailer Best Buy opened its doors to the press at West Thurrock retail park in Essex. Surrounded by a Curry’s Megastore (advertising 10% off), PC World, Argos and Comet, it sits in the middle of fierce competition.
Paddy Power’s head of retail marketing, Andrew Barclay is to leave the bookmaker to join jewellery firm Pandora.
Debenhams is joining forces with Sex and the City 2 as the film’s official retail partner, to push its fashion credentials.
TV character Peppa Pig, which helps promotes the govt-funded Sure Start children’s centres has pulled out of a Labour Party election event. E1 Entertainment, the company which licenses the character has decided not to make an appearance at a children’s centre later as part of Labour’s launch of their manifesto for families.
BSkyB has confirmed that it is phasing out its Red Button advertising option and will concentrate on its Green Button service.
Three of the world’s biggest tobacco manufacturers plan to launch a legal challenge to the tobacco display ban.
Sony will promote its latest scrappage scheme, allowing football fans to upgrade their television sets, DVD players and video cameras, with an ad starring Kelly Brook.
Travelodge, the low cost hotel company, has unveiled a £10m marketing strategy designed to bring “warmth” to its brand and is returning to television advertising after 20 years.
Part-nationalised Lloyds Banking Group says it returned to profit in the first three months of the year and expects to “sustain the momentum” throughout 2010.
Premier Foods, owner of brands including Hovis, Quorn, Hartleys and Sharwoods, has posted a 5.1% fall in group sales for the first three months of the year, but says its brand market shares are continuing to increase in a challenging environment.