Eurosport to push online coverage of South Africa
Branwell JohnsonThe Eurosport Group is launching a pan-European campaign to promote its online coverage of the 2010 FIFA World Cup in South Africa.
Month: April 2010
Building better holiday plans
Marketing WeekOnline booking company Expedia has devised a TV campaign in support of a brand relaunch.
Best Buy plans bank holiday push for first store opening
Rosie BakerUS consumer electronics retailer Best Buy is launching a localised campaign to support the opening of its first UK store.
The way to win a goldin brand management
Marketers should watch and learn: the strength of the World Cup and the Olympics is a testament to robust brand management.
Local opportunities
Marketing WeekIt was fantastic to see community-led marketing being given the space it deserves with your cover story feature (Local Strategies for Local People, MW 15 April). It’s about time marketers woke up to its potential. Location-based media was valued at $34m (£22m) last year, but is expected to reach $4bn (£2.6bn) by 2015, so clearly this is a quiet revolution that is set to explode.
Loyalty schemes need to move with the times
Marketing WeekThe recent article by Rosie Baker following new YouGov loyalty research (Loyalty Schemes Not Effective, Says Research – MW 22 April) raises some interesting points.
Brand clubs a great way to add value
Marketing WeekPassion is a powerful force in marketing, and customer clubs are a great way to tap into and nurture passionate brand fans (Engagement Moves into Club Class Environment, MW 22 April).
Positive news as marketing budgets rise
Marketing WeekThe gentle increase in marketing budgets across the board in this week’s Bellwether Report (MW 22 April) makes for positive reading. As Rory Sutherland points out, while online activities lead the turnaround it’s also encouraging to see that conventional advertising has now also turned the corner.
Age UK names Duncan Lewis as marketing chief
David BurrowsDuncan Lewis, the former Land Securities group marketing director, has been appointed as the new group marketing and development director at Age UK.
Nescafé Gold Blend lovers return to the screen
Louise JackNescafé is set to bring back the romantic Gold Blend couple to television screens in a £5m advertising campaign, hitting screens next month.
Virgin Media launches online movie streaming
Jessica DaviesVirgin Media has ramped up its online on-demand service with the launch of Virgin Media Online Movies.
Nickelodeon UK names strategy chief and MD
Branwell JohnsonNickelodeon UK has appointed Andy Goodhand as senior vice president strategy and planning director with a responsibility to oversee all consumer and commercial marketing.
First TV ad in five years for Anchor Cream
David BurrowsArla Foods is launching a new advertising campaign for its Anchor Cream brand.
Smirnoff and Cola pre-mix launches ad campaign
Louise JackDiageo GB is launching a £5m TV campaign to promote its recently launched Smirnoff and Cola Premix cans- the newest addition to the range of spirit and mixer combinations.
Yahoo! and Samsung extend mobile service partnership
Ronan ShieldsYahoo! and Samsung have extended their global handset tie-up to give owners of Samsung devices powered by the Android and Bada operating systems access to Yahoo!’s services.