Travelodge to police guest’s noise levels
Branwell JohnsonTravelodge is reinforcing its brand proposition of “Sleep tight” with the introduction of “sleep wardens” to patrol its hotels.
Month: May 2010
iPad and Facebook will end Google’s dominance
Rosie BakerGoogle’s online dominance could be drawing to an end, warn analysts, as the Apple iPad goes on-sale in the UK.
Green groups attack Shell’s national press ads
Marketing WeekEnvironmental groups have attacked a national press campaign by Shell as ” ill-timed and “at best cynical and at worse downright dishonest”.
Ladbrokes looks to exploit World Cup excitement with £5m campaign
Russell ParsonsLadbrokes is aiming to tap into the £500m plus World Cup betting market by launching its “biggest ever” marketing campaign ahead of the tournament in June.
Interview: Asda’s Rick Bendel updates Marketing Week on the fortunes of the Wal-Mart marketing academy
Rosie BakerWal-Mart’s marketing academy has driven big improvements in shopper experience at its brands around the world, says Asda global CMO Rick Bendel.
Sainsbury’s mag adopts new format
Branwell JohnsonSainsbury’s Magazine is to become the first food magazine in the country to launch a handbag-sized version.
TDK counts on The Strokes to help it carve a slice of audio hardware revenues
MaryLou CostaAudio accessories brand TDK has secured music artists The Strokes and Nas to front an online campaign marking its launch into the audio hardware market.
ASA inundated with complaints about TV abortion services ad
Russell ParsonsThe UK’s first television advertisement for an abortion service provider has generated 375 complaints to the advertising watchdog in less than a week.
Kellogg’s launches VOD campaign to promote Optivita brand
Jessica DaviesKellogg’s has launched its first video-on-demand ad campaign across short-form video content, to promote its Optivita brand.
Alexandra Burke to front Diabetes UK campaign
Rosie BakerDiabetes UK is launching a direct mail campaign, featuring The X-Factor winner Alexandra Burke, to garner support for the charity among young people.
Keep Britain Tidy looks for new media agency
Branwell JohnsonAnti-litter lobby group Keep Britain Tidy is on the hunt for a media agency to support its ramped up marketing activity.
Sky quick on the draw with iPad app
Branwell JohnsonBSkyB has developed a Sky Mobile TV app for the iPad, the latest Apple device that goes on sale in the UK today.
Chambord uses Sex and The City film to reach target audience
Branwell JohnsonChambord, the French black raspberry liquor, is buying into cinema advertising for the first time by tying in with Sex and the City 2.
What role do brands play in an IPTV world?
Marketing WeekUnlike its predecessor, Project Kangaroo which was blocked last year, Project Canvas will not be investigated by the Office of Fair Trading. As the future path for Canvas becomes clearer Sharon Wheeler, CEO, Turquoise Brand Consultants, asks ’who owns the audience relationship in the Internet Protocol Television (IPTV) world?’
FA promotes Stuart Turner to commercial director role
Russell ParsonsThe Football Association has promoted head of broadcast Stuart Turner to lead the commercial department as English football’s governing body looks to regroup following the recent resignations of its chief executive and chairman.