Britvic extends sponsorship of Wimbledon to 2015

Britvic has announced that Robinsons will continue its long-standing association with the Wimbledon Championships for a further five years.

The new contract ensures Robinsons will remain the Official Still Soft Drinks Supplier to the Championships until at least 2015.

Britvic chief executive Paul Moody says: “Britvic is very proud that Robinsons will continue its long association with Wimbledon, in what is the second longest running sports sponsorship in the world. Wimbledon is part of Robinsons’ heritage, as the Championships were the birthplace of Robinsons barley water. We look forward to embracing our continued support at Wimbledon and are proud of our achievements over the last 75 years.”

Ian Ritchie, chief executive of the All England Lawn Tennis Club adds: “We’re delighted that Robinsons will remain the Official Still Soft Drink of the Championships, for the next five years at least.  Robinsons Barley Water remains synonymous with Wimbledon – and it’s great it will be there on the Umpires Chair again’.

Robinsons also confirmed that it will broadcast its Wimbledon television advertising, and an accompanying on-pack promotion and heavyweight PR campaign to celebrate the 75th anniversary this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here