The new contract ensures Robinsons will remain the Official Still Soft Drinks Supplier to the Championships until at least 2015.
Britvic chief executive Paul Moody says: “Britvic is very proud that Robinsons will continue its long association with Wimbledon, in what is the second longest running sports sponsorship in the world. Wimbledon is part of Robinsons’ heritage, as the Championships were the birthplace of Robinsons barley water. We look forward to embracing our continued support at Wimbledon and are proud of our achievements over the last 75 years.”
Ian Ritchie, chief executive of the All England Lawn Tennis Club adds: “We’re delighted that Robinsons will remain the Official Still Soft Drink of the Championships, for the next five years at least. Robinsons Barley Water remains synonymous with Wimbledon – and it’s great it will be there on the Umpires Chair again’.
Robinsons also confirmed that it will broadcast its Wimbledon television advertising, and an accompanying on-pack promotion and heavyweight PR campaign to celebrate the 75th anniversary this year.