The ads, which break on Wednesday (5 May), aim to bring to life the world’s first “crisp tournament” which will see 15 new limited edition international flavours going bag to bag to win the title of Walkers Flavour Cup Champion in July 2010.
In the 60-second launch ad, viewers will be introduced to the Walkers Flavour Cup draw and the chosen international flavours will be revealed to an audience of fans including celebrity “SuperFans”.
The “SuperFans” will include former Coronation street star Julie Goodyear, model Melinda Messenger and Two Pints of Lager actor Will Mellor. Magician Paul Daniels will also appear, as will former newsreader and presenter Stuart Hall.
Ian Ellington, general manager for Walkers, says: “At Walkers, we’re passionate about creating great tasting crisps and this time around we’ve really pushed the boundaries by coming up with a massive 15 new flavours at once. With the ads we are really encouraging the British public to get behind their favourite flavour, whether it’s Irish Stew or French Garlic Baguette. No matter where you come from we want you to show your support.”