The campaign sees the return of Jenny Logan, the dancing star of the original ad, alongside Jedward who have remixed the brand’s jingle: “Do the Shake n’ Vac, Put the Freshness Back?”.
The powder carpet freshener brand is also inviting the public to recreate the iconic Shake n’ Vac dance by submitting their own version of the classic advert via video or still photographs.
The winner will be decided by public vote.
Brad Goodwin, vice president and managing director of Glade’s parent company SC Johnson UK, says: “We’re thrilled to partner with Jenny Logan and Jedward to help celebrate the Glade Shake n’ Vac 30-year anniversary. Jenny and Jedward embody what the original campaign was all about – having fun. The remake and remix will show a whole new generation of people how to ’Shake n’ Vac’ to make caring for your home fun and exciting.”
Last year a Sunday Times and Channel 4 survey rated the ad as one of top 20 ads of all time.