Lucozade pledges £30m ad push for next six months

Lucozade is investing over £30m in marketing to cover the next 6 months across its extensive brand portfolio.

The sports and energy drink brand, owned by manufacturer GlaxoSmithKline, says the “powerful activity” will support an array of  new product developments.

Promotional campaigns, and high impact television advertising will complement the activity, in a bid to help grow sales and reaffirm the leading market position of Lucozade.

The Lucozade Energy campaign will asks retailers to ‘Do More’, with the TV ad also running in cinemas nationwide until September.

Lucozade Sport will appeal to everyday exercisers with the new Lucozade Sport Lite TV advertising campaign that will run until August and reinforces the campaign’s tag line ‘performance is personal’.

Lucozade Alert Plus will aim to sharpen up retailers’ profits fast with a TV ad and a £6m communications campaign that will remain on air until later this month to help stimulate the £3m category. The advert has introduced the tagline ‘Sharpen Up in a Shot’.

Colin Seymour, sales strategy & category marketing director for Lucozade, says: “As the manufacturer of Lucozade, the UK’s leading sports and energy drink brand, we are committed to meeting consumer needs by delivering innovative new products and engaging promotions and supporting them with heavyweight marketing investment to really capture consumer’s attention.”

“In order to convert consumer excitement and demand into sales, we have developed simple POS solutions for retailers that will allow them to continue the creative journey in store. We would encourage them to stock up on our extensive product range now and capitalise on this key sales period.”

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