McDonald’s launches Taste of America campaign

McDonald’s is launching a new ad campaign to bring the taste of America to Britain. Created by Leo Burnett, the ’Great Tastes of America’ promotion will offer a new burger a week, each one featuring a new flavour from different American locations.

mcdonalds
mcdonalds

The national TV and press campaign launches on May 5 and focuses on American quirks. The 30 second TV ad shows typically American people and icons, contrasted against very British circumstances.

The ad features an exuberant Mardi Gras parade partying their way up a sleepy suburban street, a gigantic monster truck being clambered upon by a determined-faced traffic warden brandishing a parking ticket and glossy American lifeguards, running through a paddling pool much to the bewilderment of pasty British on-lookers.

The five 30 second TV ads run each week of the promotion. Each week the new burger on offer features at the end of the commercial with an American idiosyncrasy unique to that burger’s origins, unfolding outside a McDonald’s window.

For the New York Special, the campaign will feature a yellow New York taxi and an American cop on a horse in the street outside a McDonald’s restaurant. For the Texas Grande, it will show see a herd of buffalo being run past the window by cowboys.

This story first appeared on pitch

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here