Simple campaign kicks off search for teen ambassador and marketer

Skincare brand Simple is launching “Search For A Simple Star”, an integrated reality campaign to recruit a “Simple Teen Ambassador” and fill a new online marketing role.

The campaign will include direct marketing, a social media programme using Twitter and Facebook, and radio campaigns on Galaxy FM and Heart FM.

The Simple Teen Ambassador campaign will target 12 to 17 year olds who will sit on the Simple Junior Board of Skincare Advisors and help influence the development of new products aimed at young people and the brand’s communication with the teen market. They will also become the brand’s official video blogger.

The ‘teen’ competition also includes an online promotional sponsorship package and a marketing campaign in association with high street health and beauty retailer, Superdrug.

Separately, Simple is hoping to attract applicants over 18 with a “naturally creative flair and passion for marketing” rather than rely on qualifications for the online marketing role. It is part of a £50k prize package including a Caribbean holiday and a lifetime supply of Simple products.

Entrants for both opportunities are being invited to promote themselves using social media to gain public support and votes by uploading video footage and testimonials.

Alex Pike, group marketing director of Simple says: “Instead of using the traditional route of above the line activity to activate our Search For A Simple Star campaign, we are targeting our audiences directly. We know that 77% of adults aged 15 plus use social networking sites so we want to engage with them on their own terms by using this space and word-of-mouth to build the campaign.”

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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