The title is partnering with luxury watch brand Rolex, which is also inviting readers to customise the brand’s back-cover advertisement for the issue with nine different Rolex advertising creatives.
Readers can register for access to an online application, which allows them to manipulate the magazine’s cover using images, graphics and patterns supplied by creative artists including James Joyce, Nigel Robinson, Anthony Burrill and Kam Tang.
Each reader’s cover will front their own copy of the Wallpaper* Handmade special issue, which is dedicated to pushing the boundaries of bespoke design.
Editor-in-chief Tony Chambers says: “Wallpaper* readers are a very creative bunch and they are going to love this. After all, they’ll be joining the ranks of Philippe Starck, Zaha Hadid, Anish Kapoor and Karl Lagerfeld – all of whom are previous Wallpaper* cover artists.”
Wallpaper* publishing director Gord Ray says: “Wallpaper* always strives to push boundaries and create themed issues that excite our readers and advertisers. This is going to be a very special issue and the bespoke covers we’re offering in association with Rolex will have everyone talking.”