The mail operator has created four new roles, increasing the team to 11, as the Dutch company looks to capture a greater share of the business mail and bulk market and introduce more services.
Marc Francken has joined from TNT Post in the Netherlands as the first UK direct marketing manager, while Patrice Bendon joins as head of data development from Experian.
In addition, Emma Clarke has been named product development manager, while Lisa Willson has joined as a marketing executive.
TNT Post is the leading competitor to the Royal Mail in the collection and sorting of addressed mail and is a prominent player in the unaddressed UK door-drop marketing sector. However, it is hampered by the law that allows only Royal Mail to deliver mail over the last mile from local sorting office to people’s homes.
Nick Wells, chief executive of TNT Post, says the expansion of the marketing department will help the business as it looks for “opportunities to further open up the market through supplementary products, services and innovations”.
The business is looking to expand its workforce by 20% to over a 1,000 employees this year.
The new hires follow the appointment of marketing and customer services director Lieneke Happel and Melanie Darvall as head of marketing and communications in May 2009.