Beefeater Gin appoints Publicis Modem for digital activity

Beefeater Gin has appointed Publicis Modem to handle its digital advertising account.

Beefeater Gin
Beefeater Gin

The agency, part of the Publicis Groupe, won the account following a competitive pitch against undisclosed agencies.

The brand, owned by Pernod Ricard, is bottled, and distributed in the United Kingdom by the company of James Burrough.

Publicis Modem will be Beefeater’s first agency of record, after the brand previously worked on a project-by-project basis.

Work is likely to include a revamp of the gin brand’s website and a new digital marketing strategy, focusing around the brand’s British heritage.

Beefeater’s portfolio of brands include Beefeater London Dry Gin, Beefeater Super Premium 24 and Plymouth Gin.

Beefeater Gin contains nine different botanicals: juniper, angelica root, angelica seeds, coriander seeds, liquorice, almonds, orris root, seville oranges, and lemon peel. These botanicals are steeped for 24 hours before distillation.

In 2009, Beefeater Gin sold more than 2.3 million cases in more than 150 countries.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here